Operational view
- Mention volume
- Binary sentiment
- Retrospective dashboards
- Surface-noise reports
Audience & narrative intelligence
Social Analytics
A structural view of categories, brands, content and audiences — beyond volume, reach and sentiment.
The value shift
From “what happened?” to “how is the market structured?”
The product connects collection, classification, context and interpretation to reveal narrative territories, semantic saturation and cultural shifts.
Structural intelligence
- Narrative occupation
- Competitive territories
- Cultural and semantic context
- Actionable insights
What it maps
Macro context. Micro behavior.
Capabilities
Intelligence for brands that need meaning.
Customizable by segment, territory, product, campaign, page and period.
Market overview
Benchmark de páginas, produtos, temas, hashtags e conteúdo editorial.
Historical analysis
Evolução de alcance, engajamento, crescimento e comportamento.
Owned performance
Leitura aprofundada da própria página e de seus conteúdos.
Comment intelligence
Sentimento, intenção, reclamações, sugestões, dúvidas e contexto.
Narrative territories
Temas dominantes, lacunas e oportunidades de ocupação.
Custom insights
Modelos e classificações criados para cada desafio estratégico.
Product as a case